The long drive to Detroit, Michigan.

During my time at Monks, I worked exclusively on Chevrolet USA. Collaborating primarily with an American creative leadership team, I tackled national-scale campaigns with a reach and complexity far beyond anything I’d experienced before.

The real magic, though, came in the variety. Between high-profile partnerships and a diverse lineup of ICE and EV vehicles, there was always a fresh angle to develop into exciting ideas that checked off every technical spec without losing their soul.

While a good portion of my favorite work is still under embargo or in the oven, the pieces below offer a glimpse at how we continued the legacy of the bowtie.