Three Finger Jack - Labour Creative; British Colombia
Three Finger Jack
Canadian launch campaign
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Creating the most wanted wine in the west (coast).
To introduce British Columbia to Three Finger Jack, we brought the legend to life with time-honoured letterpress printing and desperado attitude. By imagining how the outlaw would advertise himself, we created a series of posters that put Three Finger Jack on wine drinkers’ most-wanted list.
Headlines
OOH & Print
Wildposting
