WeRPN - Labour Creative; Toronto, Ontario
Damage Report
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Nurses are worn out. So was our report.
When we surveyed 1,200 nurses, the majority believed a lack of action from the government and policymakers was causing irreparable harm to Ontario's healthcare system. To promote our findings, we created a comprehensive report that appeared as frayed and worn out as the nurses felt.
In addition to a physical report sent to key officials, a dedicated microsite and a targeted media relations campaign helped raise awareness and prompted Ontarians to sign an open letter pushing for meaningful change.
Case study
Physical report
Social